Thursday, November 28, 2019

20 English Project Topics on the Relationship Between the Language and Culture

20 English Project Topics on the Relationship Between the Language and Culture Writing a project or an essay on the relationship between language and culture can be termed as one of the more difficult writing tasks out there due to the limited information on the subject matter. Therefore, to ease the troubles of anyone assigned with such a project, this article was written to provide you with a roadmap that can be followed right from the start to develop your own thoughts. But before delving into today’s topic, it is important for you to know that this is the second article in a 3 article series covering the relationship between language and culture. These three articles were written to provide you with facts, essay project topics and sample essays on how to go about working on your project. Now, the second article will help you choose topics on the relationship between language and culture for your essay. Lastly, included below is a sample essay chosen from the provided list and worked on to provide you with a realistic view of the task ahead. So sit back, relax and soak up the timely information contained here as it will serve you perfectly when working on any writing projects. Here are the topics: Discussing the Relationship Between Language and Culture Cultural Learning in Language Education The Relationship between Language and Culture and the Implications for Language Teaching How Does Culture Influence Language? The Role Culture Plays in Learning the Second Language The Role of Culture in Cross-Cultural Communication The Relationship Between Language, Culture and Gender The Relation Between Language, Culture and Thought The Role of Culture in Teaching and Learning Languages The Inseparable Link Between Language and Culture Language, the Individual, Society and Language How Culture Influences the Way We Speak Developing Cultural Awareness in Foreign Language Teaching The Importance of Teaching Culture in Foreign Language Classrooms Exploring the Relationship Between Language and Cultural Identity Symbols and Language in Human Culture Understanding the Factors that Influence the Acquisition of a Second Language The Effect of Environment and Culture on Language Development Is Language Acquisition a Cultural Process? How Culture Affects the Language Development Process of Children These are definitely some cool essay project topic on the relationship between language and culture for your project. Very important is the fact that most of these topics are quite easy to research and draft when the need arises. But if you are still at a loss on how to proceed, the next paragraphs will provide a sample article based on one of the topics on the list. The chosen essay topic is ‘The Role Culture Plays in Learning a Second Language’. As earlier stated, this essay is written with the aim of providing you with appropriate guidelines on how to easily draft an essay on any of the topics on the list above. Sample English Project: The Relationship Between a Language and Culture The National Centre for Cultural Competence defines the term culture as an integrated pattern of human behaviour that includes thoughts, communications, languages, practices, beliefs, values and customs as well as the expected behaviour of a racial, ethnic or social group and the ability to transmit the above to succeeding generations. This means that language is not just a part of how culture is defined but it also reflects culture. This means learning a second language is quite synonymous to understanding the culture that had born that language and this essay will attempt to shed more light on the roles understanding a society’s culture has to play in learning the language synonymous to it. Linguists and anthropologists have since stated that learners of a new or second language must acquire knowledge of the culture for this gives them insight into the use of certain terminologies and the intonations that go appropriately with them. This simplifies communication for the learner as it ensures that he or she uses the right expressions when greeting, making requests and concurring or disagreeing with someone. Such in-depth understanding eliminates the possibility of accidental misunderstandings or fracas occurring due to the student’s poor command of the language. It is also a known fact that language is the basis for communication. And communication is not just an exchange of information, but it is a highly cognitive and important activity that takes into context the social life and the lifestyle of a people. Therefore teaching cultural differences as well as what is acceptable by a culture to students learning a new language provides the learner with some perspective of how people from that particular culture view the world. For example, it is important that students understand how seriously position or seniority is viewed in France so they make use of the right pronouns when addressing people in authority when speaking in French. This cultural knowledge will provide students of the French language with the understanding needed to use the informal form of address ‘tu’ or the formal form ‘vous’ in an appropriate manner. The importance of culture has also been in highlighted by many foreign language teachers who believe that culture should be taught as a fifth language skill in addition to listening, speaking, reading and writing due to its role in understanding the expressions and terminologies of a language. These teachers also believe that when teaching a new language or culture to a set of students, the teaching process should be devoid of racism, superiority complex and any preconceptions or stereotyping. This is because such factors may affect the attitude of the learner towards the people from a particular culture thereby integrating a condescending attitude in the student’s speech patterns. In conclusion, learning a second language is one of the best ways to receive insight into the cultural way of life prevalent in a society. And this makes it important for students, to learn more about the culture that produced the second language they have considered learning. Here we come to the end of the second article in the Language and culture series and we believe this sample will provide you with the information you need to draft an excellent essay on today’s subject matter. References: Campbell, L. (1997). The Sapir-Whorf hypothesis. http://venus.va.com.au/suggestion/sapir.html Dhur, K. (2004). General Introduction to Sociology: A theoretical perspective. Goode, T., Sockalingam, S., Brown, M., Jones, W. (2004). Infusing principles, content and themes related to cultural and linguistic competence into meetings and conferences. georgetown.edu/research/gucdc/nccc/ncccplannersguide.html Maiga, C. (2004). Learning Culture and Language through ICTs: Methods for Enhanced Instruction 25-30. https://books.google.com.ng/books?id=ihwv7TNtUSgCpg=PA272lpg=PA272dq=+cal.org/resources/digest/0309peterson.htmlsource=blots=fa63R4Ck0xsig=wO9jD4nxFXN3Y50xaZhGExKz-hUhl=ensa=Xved=0ahUKEwi-vNC1x4TOAhVJBMAKHS_nBAYQ6AEILzAE#v=onepageq=http%3A%2F%2Fwww.%20cal.org%2Fresources%2Fdigest%2F0309peterson.htmlf=false Crystal, D. (2002). The English Language 38-45. Brock, N. Nagasaka, Y. (2005). Teaching pragmatics in the EFL classroom? SURE you can! TESL Reporter, 38 (1), 17-26. Jiang, W. (2000). The relationship between culture and language, 54(4), 328- 334.

Sunday, November 24, 2019

Googles Market Analysis The WritePass Journal

Googles Market Analysis Abstract Googles Market Analysis -2013 economic down turn that affected many companies. The paper finally identifies key features of the company’s strategy in regard to the competition and market share. Introduction Started in 1998 by Larry Page and Sergey Brin, Google is a company that has specializes in internet search and advertising technologies  (Google, 2013). The company has diversified its base after mergers; acquisitions and partnerships to include products such as desktop and mobile phones. It has 22, 0000 employees and the leading search engine in the world.  Ã‚   The year 2006 saw the company extends its web presence beyond search engine to other applications. This changed and expanded its advertising revenue base with Ad words and AdSense positioned as major income generators.   After that the company has gone ahead to incorporate various strategies in order to stay head of the competition. It is in this light that this paper examines Google’s performance between 2006 and 2013 analysing its business strategy. Google’s Performance from 2006 until 2013 In the year 2006, Google’s market share was at 59 percent. This translated to an average of 59 percent of search queries that year  (Crane, 2007). Three of its main competitors, Yahoo, MSN and Ask posted poor results, way lower than Google’s.   Yahoo’s market share in 2006 was 24.7 percent; MSN’s was 8.7 percent and Ask’s was the lowest at 4.2 percent  (Crane, 2007). In the same year, Google’s revenue went up to $10.6 billion from the previous year’s $6.1billion  (Google, 2013). Yahoo, on the other hand, earned $6.4 billion in the same year with MSN earnings totalling approximately $ 600 million  (Knight, 2007) and Ask at 2.1 million  (Schwartz, 2006). In 2007, Google increased its market share from 59 percent in the previous year to 69 percent. This put the company’s market share 10 points higher than the previous year, translating to an increment of 2 billion queries every month  (Crane, 2007). Google made $16.5 billion almost 6 billion more than it earned in the previous year. 2007 saw Yahoo one of Google’s main competitors drop below its previous year’s performance; it earned 17.4 percent from previous year’s 24.7percent. MSN and Ask, on the other hand, gained market share to record 9.2 percent and 3.9 percent respectively  (Crane, 2007). Yahoo earned $6.9 billion at the end of the year, 8 percent from the previous year  (Helft, 2007). Google continued dominating the market and by 2008, 69.5 percent of all searches done online were from its search engine. This was 0.5 percent increment from the previous year’s 69 percent  (Shankland, 2009).   This growth was largely seen as at Yahoo and Microsoft’s expense. That year, Yahoo recorded 19.2 percent of the market share, while MSN recorded 5.9 percent  (Shankland, 2009). Despite the fact that Ask maintained its bottom ranking, it gained 1 percent to record a market share of 3.8 percent. In 2008, Google performed much better than the previous years, earning a total of $21.7 billion up $5 billion while Yahoo and MSN earned $7.21 billion, and $2.47 billion respectively. In 2009, Google had increased its market share to 66.3 percent with Yahoo registering a 15.3 percent market share drop from the previous year. Microsoft introduced its new search engine, Bing and upon its debut registered 9.34 percent while Ask came in at the fourth position at 2.65 percent  (Saad Kamal, 2009). It seems that both Yahoo and Bing lost a total of 7 percent combined. Google does not also seem to be the recipient of the 7 percent since it has steadily maintained the same figure with a 1 percent increment. Saad Kamal (2009) posit that this market share is slipping away to a new entrant, the social search. Social networking sites are increasingly becoming popular and especially Tweeter that users can use in asking questions or ‘social search.’ Nonetheless, Google maintained its market dominance in throughout this year with revenue of $23.6 a difference of almost 2 billion from 2008. Yahoo, on the other hand, generated revenue worth $6.4 billion. While MSNâ₠¬â„¢s Bing and Ask came in the bottom ranking. In 2010, the situation was different for Google as it lost its market share by a considerable amount of points to 64.4% percent in April; it later on grew to 66.3 in October (Goodwin, 2011). Yahoo gained to 17.7 percent from 16.9 percent while Bing went up to 11.8 percent  (Acohido, 2010). Despite that fact, Google’s revenue for 2010 went up to $29.3 billion from the previous year’s $23.6 billion. Yahoo reported a drop in its revenue from $6.4 billion to $4.9 billion while Bing earned $50 million  (Blodget, 2010). In 2011Google’s market share grew from 65.3 percent to 65.6 percent, and this is a decrease from the year to year figure of 66.3. Yahoo continued to decline and registered 15.2 percent while Bing increased to 14.8 percent  (Goodwin, 2011). Ask declined 3 percent to 2.9 percent while new entrant AOL claimed 1.5 percent of the market share. Google continued to grow its revenue and in 2010, it reported $29.3 billion  (Google, 2013), while Yahoo earned $4.9 billion  (Yahoo! Inc., 2011). In 2012 Google’s percentage was at 66.9 of all searches conducted. Bing recorded 16 percent indication of increased market share from 15.9 percent in the previous year  (Goodwin, 2011).   Yahoo showed signs of stabilizing by recording 15.2 percent of all online searches for the past 15 months. Ask recorded 3.2 percent while AOL was at 1.8 percent drop from 2.9 in the previous year. That year Google earned $31.2 billion, with Online Services Division that Bing falls under reported $707 million revenue  (Sterling, 2012). Yahoo also remained stagnant with its revenue at $4.9. The year 2013 saw Google drop 2 points to 66.7, and Bing   at 18.1 percent and Yahoo increased a percentage to record 11.2 percent  (Miller, 2013).AOL recorded   1.4 percent. An Economic Analysis of Google   Google’s strategy has   propelled it to the pinnacle of the market and kept it there for many years  (Helms Nixon, 2010). The company has successfully implemented its open source products as well as services.  Ã‚   As the company underlines in its mission, universal access to information is one of the reason its products are increasingly used. Google has a number of valuable open source products including maps, earth, calendars, drive and many other. However the most important is its web ranking   tool, web directory   and the search engine optimiser that have made it most sort after company on the internet  (Redsicker, 2013).   Google also seems to succeed as a result of it quality offering and good customer experience. Strategic Management Insight (2013) claims that everything that the company gives its customers is of premium quality and most important, they are aimed at solving their users problems and needs.   Google is stable financially and is one o f the most profitable organizations. Strategic Management Insight (2013) explains that it has $48 billion in asset and $7billion in debt. This makes it very easy to deter any kind of competition  (Helms Nixon, 2010).   The company has access to the highest number of internet users. As seen in the above paragraphs, since 2006 until 2013 there is no other company that has stood unbeaten in user numbers other than Google.  Ã‚  Ã‚   It has access to 80 percent of world computer search market and 90 percent of mobile service search market  (Strategic Management Insight, 2013).  Ã‚   By 2012,, the company had added over 1000 patents and was ranking 21 in all companies that have the highest number of patents. This gives it a strong portfolio as compared to its competitors in the market.   The company either strives to or has integrated its products.   Google has enabled its products to operate on any system without any challenges. It compares to no other company in regard to product integration. According to the Boston Consulting Group (2013), Google is one of the most innovative organizations globally. It was also recognized as the second patent creator globally in 2012. The company recognizes innovative work cultures as its main assets. Economic Analysis of Markets Advertising market is rapidly on the rise, and this is good for Google. However in the long run this might be detrimental to the revenue collection  (Strategic Management Insight, 2013). Personal Computers are on the decline in the market, and these formed that bulk of desktop engine search market. The company needs to find ways of pushing back this competition in order to avoid losing its source of income  (Helms Nixon, 2010). The company is also faced with the challenge of turning the growing mobile device market into money. This is the market that has the potential to grow beyond desktop computers  (Fine, 2009). In addition, the growth of advertising or emerging market is seen in the developing economies where the prices are lower than in developed economies, this is an indication that the growth of advertising will be insignificant to the company in the near future. Google has a number of high quality products that are unprofitable. They seem to add no value to the company , and this is detrimental to its future. Wider Macro Content In 2006 Google launched Google Finance, Translator, and Calendar and announced its acquisition of You Tube, as strategy to expand its market. In the following year, it announced Android, and also expanded its partnership with You Tube. In 2008 Google acquired Double Click and also dedicated a website to the United States Elections. Later in 2009 Google launched Google voice, Ventures and voice search on its Android and also announced Google Chrome. Google on the other hand has not fully maximized its potential to perform better and maintain its market share based on a number of issues based on its strategy.   The number of mobile internet users is rapidly increasing, and this gives it the opportunity to establish an advertisement display platform on such devices so as to open newer markets  (Strategic Management Insight, 2013). In addition, the company can get patents through mergers and acquisitions. This will enable the company grow and compete successfully  (Ahuja Katila, 2 001). Google innovative culture has led to its introduction of a driverless car a concept that can be used in a wide scale, in future automobile model. The company though not an automobile company can license these models to manufactures as an additional income channel. Google with the introduction of the Google Chrome book Pixel Touch Screen Digitizer, Google Nexus One and HDMI Streaming Media Player have given indication of its intension to capture the electronic industry. This is a new opening for the company and is receiving a warm reception in the market  (Booton, 2013). According to Strategic Management Insight (2013), Google is currently working on fiber cables that will revolutionize the speed of content delivery online. This is consistent with its strategy of getting people to use the internet as much as possible; universal access. This would integrate the company vertically since it would have no competition in such infrastructure  (Fine, 2009). Effectiveness of Google’s Business Strategy Google generates more revenue from its web based products; this is the Cash Cow  (Shulman, 2008). In particular, its web ranking has made it monopolize the internet business. It is impossible for any online company to operate without Google web ranking and Google has used this product to exert its might in the industry. Most major companies are at the mercy of Google’s algorithm a product that determines the success or failure of any online business. It is the unseen hand that controls all businesses online. JC Penny unsuccessfully tried to break into this system and lost considerable amount of its revenue in 2011  (Fox, 2011). Google took advantage of the increased traffic and web ranking to survive the challenges associated with the global GDP fall in 2012. This was the year that the company made the greatest gain in its history commanding 66.9 percent of all internet searches. Key Features of Google’s Strategy Google’s business strategy might seem successful and one that has seen the company rise over the years, however, a close analysis of this strategy reveals monopolistic business practices. Google is a company that is financially stable and is capable of introducing as many products in as many markets as possible to divert attention of critics. In addition, Google’s greatest asset has always been its innovation. The company unveils new products and technology constantly and this has kept it a head of competition. Google’s strategy has also been a disadvantage to the company; the company has focused on acquiring online companies and grown in that regard, but it has failed to tap considerably into other streams of income.   It is not easy to point at any of its electronic products as state of the art or as a market leader. The leadership’ vision focused on the internet as the basis of its business. Conclusion Google has aggressively positioned itself in the market; it   is continuously becoming volatile with competitors and other stakeholders viewing Google as un fairly taking advantage of its strength to stay at the top. Google has successfully positioned its self in the market and with this coupled with a stable financial base, has been the reason for its success. The company through innovation, continually introduces new products that are instant hits in the market and this will be able to help it dominate. However, as seen above there are areas that the company needs to take notice of in order to stay a head of the competition.   Dependence of on product is detrimental to its financial future and call for the creation of multiple streams if income. Bibliography Acohido, B., 2010. Googles search market share slips as Bing rivalry heats up. [Online] Available at: http://content.usatoday.com/communities/technologylive/post/2010/05/googles-market-share-slips-as-bing-rivalry-heats-up-/1#.Urdg6vRdVoA [Accessed 22 December 2013]. Ahuja, G. Katila, R., 2001. Technological Aquisitions and the Innovation Performance of Acquiring Firms: A longitudinal Study. Strategic Management Journal, pp.197–220. Blodget, H., 2010. Well, Now We Know Where Those Microsoft Bing Share Gains Came From. [Online] Available at: businessinsider.com/bing-share-gains-2010-4 [Accessed 22 December 2013]. Booton, J., 2013. Smartphone, Tablet Revenue Overtaking Consumer Electronics. Fox business, 25 October. Boston Consulting Group, 2013. BCG Names the Worlds 50 Most Innovative Companies. [Online] The Boston Consulting Group Available at: bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-125372 [Accessed 23 December 2013]. Crane, J., 2007. November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records? [Online] Available at: https://blog.compete.com/2007/12/12/search-market-share-november-google-yahoo-ask-msn-live/ [Accessed 22 December 2013]. Fine, L.G., 2009. The SWOT Analysis:Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Kick It, LLC. Fox, V., 2011. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. [Online] Available at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 [Accessed 24 December 2013]. Goodwin, D., 2011. October 2011 Search Engine Market Share: Bing Losing Power? [Online] Available at: http://searchenginewatch.com/article/2124890/October-2011-Search-Engine-Market-Share-Bing-Losing-Power [Accessed 22 December 2013]. Google, 2013. 2006 Financial Tables. [Online] Available at: http://investor.google.com/financial/2006/tables.html [Accessed 22 December 2013]. Google, 2013. Our history in depth. [Online] Available at: google.com/about/company/history/ [Accessed 23 December 2013]. Helft, M., 2007. Yahoo Profits Steady; Revenue Up 8%. [Online] Available at: nytimes.com/2007/07/18/technology/18yahoo.html?_r=0 [Accessed 22 December 2013]. Helms, M.M. Nixon, J., 2010. Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp.215 251. Knight, K., 2007. Yahoo Revenue Up for 2006. [Online] bizreport Available at: bizreport.com/2007/01/yahoo_revenue_up_for_2006.html [Accessed 22 December 2013]. Miller, R., 2013. Google loses marketshare in latest comScore stats, but Microsoft unchanged. [Online] Available at: fiercecontentmanagement.com/story/google-loses-marketshare-latest-comscore-stats-microsoft-unchanged/2013-12-17 [Accessed 23 December 2013]. Redsicker, P., 2013. Findable Content Marketing: 3 Google Keyword Tool Tips. Content Marketing Institute. Saad Kamal, 2009. Google Bites on 72% of US Search Market. [Online] Available at: saadkamal.com/search-marketshare-nov09/ [Accessed 22 December 2013]. Schwartz, B., 2006. [Online] Available at: http://searchenginewatch.com/article/2057435/Ask.coms-Revenue-Increases-62-Percent [Accessed 22 December 2013]. Shankland, S., 2009. Google conquers 2008 search market in U.S. [Online] Available at: http://news.cnet.com/8301-1023_3-10143183-93.html [Accessed 22 December 2013]. Shulman, L., 2008. The Return of the Cash Cow. Chicago: The Boston Consulting Group. Sterling, G., 2012. Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss. [Online] Available at: http://marketingland.com/microsoft-delivers-strong-quarter-17-4b-revenue-bing-division-sees-smaller-loss-10394 [Accessed 23 December 2013]. Strategic Management Insight, 2013. SWOT analysis of Google. [Online] Strategic Management Insight Available at: strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html [Accessed 23 December 2013]. Yahoo! Inc., 2011. Yahoo Annual Report. Sunnyvale: Yahoo! Inc.

Thursday, November 21, 2019

Is the human soul immortal Thesis Example | Topics and Well Written Essays - 2000 words

Is the human soul immortal - Thesis Example The combined effort of these three entities is required for the proper functioning of human life. Only the body is visible to us whereas mind and soul are invisible to us. This is because of the fact that body is made of physical things which are visible to us. On the other hand, mind and soul are invisible things even though we can experience the activities of these two things. The dual nature of body and soul was supported by ancient philosophers like Rene Descartes, Plato, Socrates etc. These philosophers believed that the soul is a non physical substance whereas body is a physical substance. Since soul is invisible, it is impossible for us to say accurately about what will happen to the soul after death. Science is keeping a meaningful silence in this issue even though it accepts the existence of mind and soul. On the other hand, only the religions are ready to answer the question with respect to the future of soul. Religious descriptions are based on beliefs rather than facts. I t is difficult to prove the religious beliefs or descriptions about soul scientifically. In short, the future of soul after our death remains a controversial topic or question. In my opinion, soul is immortal even though our body is mortal. This paper briefly analyses the immortality of soul based on the opinions of former philosophers like Plato, Socrates and Aristotle and also with respect to the some of the scientific facts available. Science says that energy can neither be created, nor be destroyed, but can be transformed from one form to another form. In other words, the total energy available in the universe is a constant. In all the activities we perform, energy is not destroyed, but transformed from one form to another. For example, a fan converts electrical energy into mechanical energy rather than destroying the energy. Soul is considered as an energy form by many people. This is because of the fact that it is difficult for our body to function properly in the absence of a soul since soul is the driving force of our body. If soul is an energy form, then there is no doubt about the immortally of soul even scientifically. Soul (Energy) which was in our body in one form could be transformed into another form after our death. In short, if science accepts soul as an energy form, it should accept the immortality of soul also. What will happen to the mind and soul if all the materials used in the making of our body were repalced with some other materials from another planet? It is difficult to answer the above question since we do not know the relation between body mind and soul. We do not know whether our body or the content of our body has any influence upon the making of our soul. Nobody knows whether life exists in other planets or not. If life exists, in other planets, what will be the nature of that life? How the body, mind and soul relationships will be there? Since science failed to give proper answers to all these questions, it is logical to believ e the words of religions with respect to the mortality or immortality of soul. Religions believe that soul is an entirely different thing which represents the Holy Spirit from god. Religions argue that human is the creation of God. According to Christian belief, God has transferred the Holy Spirit to human at the time of creation. In other words, God created the body of human from physical things and hence body will be destroyed after death. At the same time, God has given life to